Matrix Of A Communication Strategy

Every communication strategy needs a matrix. Consider it a map or an outline of a communication network. The matrix includes not only the participating individuals, but also others they regularly communicate with. Some networks are people oriented. This matrix resembles a pyramid. With the highest-ranking individual at the top, the remainder of the structure details the chain of communication.

Another communication strategy involves concentrating on individual connections. This network resembles a 3D spider web. It includes each person’s place in the matrix, along with connections to those they regularly communicate with. Regardless of the ultimate goals, a communication strategy must be defined before it can be put in action.

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